Sign in Subscribe

SNAP x TAC: Bringing The Next 1b Users In To DeFi

Jamie

• 2 min read
SNAP x TAC: Bringing The Next 1b Users In To DeFi

In what seems to be the worlds worst kept secret, SNAP & TAC partner to bring the DeFi to the masses by utlising the Telegram ecosystem.

This is a product plan, not a slogan. The aim is simple: make swaps, staking and rewards feel like normal actions.

TAC supplies the plumbing. It provides the on chain execution layer and developer tools that let mini apps and bots call smart contracts from inside Telegram. That removes a major technical barrier and makes safe on chain calls possible in a messaging environment.

SNAP supplies the method. We take that plumbing and turn it into flows people recognise and trust. SNAP routes liquidity, designs community rewards and shapes the UX so on chain actions look and feel like ordinary chat interactions.

The problem, plain and short:

People live and organise inside Telegram. DeFi lives outside. That split creates three predictable failures. Discovery fails because financial flows are elsewhere. Onboarding stalls because wallets and UIs are unfamiliar. Liquidity stays thin because demand is fragmented.

Those failures mean one thing. Many potential users try once and drop out. Communities with energy cannot easily turn attention into capital.

How the partnership solves it

TAC makes safe, low friction on chain calls available inside Telegram. SNAP focuses on the parts that change behaviour. Together they let communities act as coordinated market participants.What that looks like in practice

  • Mini apps and bots that let users swap, stake and claim inside group chats. The experience is conversation first.
  • Progressive custody that delays complex wallet steps until the user needs them. Early participation can use simpler custody models.
  • Reward mechanics tied to verifiable group actions so communities earn together and recruit naturally.
  • Liquidity routing that aggregates chat driven demand into optimised pools, reducing slippage and improving execution.

How this brings the next 1 billion users into DeFi

  • Native discovery. People find financial actions where they already spend time. That removes the first barrier to trial.
  • Low friction. Small, reversible steps convert more people from curiosity to action. First steps scale faster than any ad campaign.
  • Social amplification. Rewards tied to group outcomes turn communities into acquisition engines.
  • Better initial experience. Dense liquidity and clean execution create repeat behaviour, not one time experiments.

Conclusion
TAC provides the infrastructure. SNAP supplies the method. With rigorous security, simple UX and community-first incentives, Telegram becomes the primary channel to onboard 1b mainstream users into DeFi.

The next billion people will join not because they are persuaded, but because using DeFi becomes as natural as chatting to your friends and colleges and we are absolutely here for it.

Stay tuned!Follow us for important updates and official announcements:

Sign up for updates.

Enter your email
Subscribe